Hi, I'm Jaye! ✨🖤💫
Multi-passionate creator, eclectic witch, mother of cats, folklore obsessed and whimsical AF.
With a background in Telly Award-winning video editing, digital artistry, and publishing, I’ve spent years crafting visual magic in the entertainment industry. Now, I’ve woven all those passions into this space—a place where I can create without limits and share my love for seasonal magic, folklore, and beautiful items that tell stories.
Sparkling & Dark isn’t just a shop—it’s a living, breathing extension of my love for creativity, transformation, and the magic we bring to our own lives.
I hope you find something here that sparks your imagination, fuels your rituals, or simply makes your world a little more enchanted.
✨ Thank you for being part of this magical journey! ✨
Let's Get Witchy, Wild & Whimsical!
Sparkling & Dark is a place where wild souls, witchy dreamers, fandom fanatics and mystical creatives can enchant their physical and digital spaces with wonder, whimsy, and wicked grins.
As a visual storyteller, this isn’t just a shop—it’s an extension of my own creative journey. I'm inspired by the Wheel of the Year, fantasy stories, fairytale retellings, folklore, Art Nouveau, and a touch of dark genre splatter. I hope you can feel the sense of wonder and joy that I feel when witch-crafting these magical collections!
Each design begins with my vision, crafted through the alchemy of MidJourney, Photoshop, Canva, and Kittl. My creations are brought to life by Printify merchants, who produce high-quality items with care. Together, we create products infused with intent, artistry, and soul.
Please note: every item is made to order, so when purchasing multiple items, you may receive them in separate packages. This ensures everything gets to you in the most timely way possible.
With art and magic,
~Jaye, Sparkling & Dark